Logo & Brandboard

Combined logo

PROFESSIONAL AND DIGITAL

Szabadúszó Bázis is an online marketplace where freelancers can be found and hired for people and businesses who are potentially looking for them or the services they provide. The target audience is the IT sector, so in consultation with the customer, we chose a modern, geometric logo.
The starting point was the letters “S” and “B”, which we created visually with the playfulness of circles of the same diameter and the negative spaces created with them. The relative size of the circles forming the basic shape is determined by the ratio of the golden ratio.
The emblem also carries other hidden contents, such as the binoculars, which alludes to the search as well as the finding.

Color harmony

IMMERSED IN IT

During the first consultation, the customer made it clear that the logo and other elements will only appear in the digital space. This is important information for us, as we could use more saturated colors. The green and blue shades represent technology and professionalism, while purple represents creativity and intellectual creative activity.
We wanted the colors of the ocean to appear as well, so we harmonized the mentioned shades accordingly.

Typography

GEOMETRIC PURITY

Technology and modern appearance were also considered when choosing fonts.
Next to a unique, geometrically created emblem, there was no question that a clean, sans serif, geometric font would be the perfect choice.